BUSINESS WEEK, 15 March 2000: The Internet, rather than stealing readers from the printed page, may turn out to be the best thing to happen to magazines since the printing press, at least according to Nina Link, the new president of the Magazine Publishers of America. She argued in a speech on Mar. 14 to The Breakfast Club, a monthly gathering of New York City professionals, that the Web gives magazines another tool to build strong brands.
More important, she said, many traditional publications are now key players on the Net, leveraging their assets and moving across different platforms. Most are creating new alliances and e-commerce revenue sources. She cited Martha Stewart as an example of creating a brand across various media, but "the content, the attitude, the style, and the voice are all the magazine," said Link.
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