"There is no place where the delightful spirit and imagination of Japanese design is more apparent than in the corner supermarket, or 'suuppa,' as it is called locally." Delight and childlike whimsy, defining elements in Japanese packaging design, inspired a design director from Brandimage in Brussels to collect packaged products during business trips to Japan.
This collection, vast in scope, yet focused through the lens of a designer's interest in cultural contrast, comprises the content of this traveling exhibition.
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