BUSINESS WEEK, 30 Aug 2001: The number of U.S. titles has nearly doubled since the late 1980s. That growth looked fine during times of rapidly increasing advertising spending. But after a huge run-up in ad revenues, the sector looks set for a shakeout, thanks to the slowing economy. "Even in the economic downturn of 1991, I never saw or heard of as many closures and firings," says Samir Husni, a magazine consultant and professor at University of Mississippi. "How many titles can you have for photographers or teenage girls?" he asks.
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