“In the digital space, books represent one of the top three fastest growing applications,” said Joyce, Worldwide Vice President, Sales and Marketing, Digital Printing Solutions, Kodak. “Book publishing accounts for 25 percent of all printed pages, but only a small number of books are printed digitally, so there is tremendous potential for growth in this area.”
For print service providers, digital printing provides tremendous gains in productivity. “It’s a leaner process that also helps minimize the need for floor space, as complete book blocks are produced instead of signatures that need collating,” added Joyce.
For publishers, the process of digitally printing short runs on demand helps reduce print overruns, which cuts down on having obsolete products and the need for costly warehousing. Digital production also enables a high degree of customization, opening up many new creative opportunities for authors and publishers, and making it easier than ever to customize book content or covers for current marketing activities.
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