MARKETING WEEK, 12 Mar 2009: The climate of gloom surrounding traditional print media is not shared by its digital and customer publishing counterparts which are embracing creativity to drive change. Creativity has always driven the growth of media brands, but the speed of change in recent years has left some familiar names reeling in shock. As nimble new players accelerate away from the pack, there is evidence that lumbering old timers are spluttering on their dust.
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