The dangers of counterfeiting drive the need for package and brand security. Three speakers during an afternoon anti-counterfeiting session Wednesday at CMM presented on the importance of product security and possible ways for its implementation among capable converting facilities. Throughout the 1-hour discussion, a desparate need for package security became apparent to save a company's brand while also ensuring safety to consumers.
Jim Reiman, director of sales for Sun Chemical Security, said once anti-counterfeiting technology is applied to a package or label, the most important thing for brand owners to consider is a stategy and who will authenticate. "Articulating a high-level strategy and defining the problem is important," said Reiman. "Clearly articulating requirements with metrics and an internal agreement among company employees for proper implementation is a must. You have to question whether consumers, customs, investigators or retail will authenticate."
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