LONDON - Good Housekeeping magazine will appear in a handbag-sized format from next month. The July issue of the National Magazine Company title, out on 4 June, will be travel-sized as part of a six-month trial of the format.
Lindsay Nicholson, the editorial director, Good Housekeeping, said: "We’ve come along way since World War 2, and today the demand for travel-sized formats is due to the fact that the magazines are easier to carry and appealing to travellers, rather than paper shortages."
The new format, which will be sold alongside the larger version of the magazine, follows a major overhaul of Good Housekeeping in April, with new content and an updated look.
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