MSNBC, 11 Mar 2009: Tough economic times are forcing many companies to cut back marketing and advertising budgets. According to figures released by the Publishers Information Bureau in January, consumer magazine advertising pages dropped nearly 12 percent in 2008. While cost cutting may be necessary to remain solvent, forcing your marketing department to go on a crash diet can cause companies to lose the momentum and brand awareness they've built up through long-term campaigns.
Just because times are lean doesn't mean you have to sacrifice your hard-earned market share. Use this economic downturn as a chance to supplement your marketing and advertising activities with targeted public relations campaigns that capitalize on the brand awareness you've already cultivated.
So how do you do more with less?
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