23 Feb 2009: SOME €12 million per day is being spent on internet purchases in Ireland, according to Realex Payments, one of Europe’s leading suppliers of internet payment services. Not only is this figure substantial and growing, it is sending a loud and clear signal to retailers who are only now hearing it because their once-tinkling cash registers are edging toward silence.
There is currently a rush to the web for both consumers and businesses. Cash-pinched consumers see it as a way to click through the crunch and increase their spending power, and more and more businesses are creating their own websites in the hope of growing sales. And it is the creators of commercial websites who are facilitating this overall growth and creating new ways to monetise the web.
Establishing a commercial presence on the web is not like painting a new shopfront or designing a new logo. It requires the support of formal strategic thinking – the kind of analysis marketing tacticians bring to all commercial communications.
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