The company recently conducted a survey of its newspaper-publishing clients and found that in 2008 they increased the number of videos they uploaded by 1,500 percent, posting an average of 186 videos per month in 2007 to an average of 638 videos per month in 2008.
The company also found that consumers are watching more video content on newspaper sites, as video streams grew an average of more than 35 percent quarter over quarter. Last quarter, Brightcove’s newspaper customers reported 42.8 million video streams from their Web sites, compared with 15.3 million in the year-earlier period.
Newspaper companies are also training staffers in videography and hiring ex-television producers to produce their own video content.
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