Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of all Internet users), according to a custom analysis provided by Nielsen Online for the Newspaper Association of America (NAA).
Key findings:
- Newspaper websites delivered 3.5 billion page views in June.
- Visitors to newspaper websites during the month spent 2.7 billion minutes browsing the sites over more than 597 million total sessions.
- Nearly six in 10 adults (59%) identified newspapers as the medium they use to help plan shopping or make purchase decisions.
- Some 41% of US adults say they use newspapers more than any other medium to check out ads.
- More than four out of five (82%) US adults have taken some action as a result of a print newspaper ad in the previous 30 days: 61% clipped a coupon, 50% bought something advertised, and 52% visited a store.
- 73% of adults regularly or occasionally read newspaper inserts, and 82% have been spurred to action by a newspaper insert in the past month.
Data provided by Nielsen & MORI Research.
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